13 Fast Fashion Brands to Avoid
Fast fashion has become a hot topic in recent years due to its negative impact on the environment and unethical labor practices. This article aims to provide an in-depth guide on 13 fast fashion brands to avoid and make more sustainable choices.
What is Fast Fashion?
Fast fashion refers to cheap clothing rapidly produced by mass-market retailers in response to current trends. These trends could be from the catwalk or from what a celebrity is pictured wearing. The common signs that a brand practices fast fashion include a short turnaround time of clothes on the catwalk to the shelves, thousands of styles focusing on the latest trends, clothing in limited quantity, clothing made of cheap material, and cheap labor from offshore manufacturers.
The Impact of Fast Fashion
Fast fashion brands are known for mistreating workers, damaging the planet, stealing designs, and more. They produce more than they can sell and dispose of unsold clothes recklessly. For instance, H&M produces on average 3 billion garments a year, huge portions of which remain unsold.
13 Fast Fashion Brands to Avoid
Here are 13 fast fashion brands that you should avoid if you want to have an ethical and sustainable wardrobe:
Zara: Zara tops the list of worst fast fashion brands. Their designers put out 12,000 new designs per year. It’s been reported that they have a design-to-retail style of about five weeks.
H&M (Hennes and Mauritz): H&M is the second-largest clothing retailer with 3,500 stores and is considered one of fashion’s biggest polluters.
Shein: With over 20 million followers on Instagram, Chinese brand Shein quickly became popular thanks to social media.
Forever 21: Forever 21 is another brand known for remaking famous designs from the walk shows and sending them at much lower prices.
Mango: Mango is another fast-fashion brand known for its quick turnaround of trendy designs.
Romwe: Romwe is a fast-fashion brand that offers fashion and quality at the best price in a sustainable way for women. However, it has been criticized for its lack of transparency around its manufacturing process.
Fashion Nova: Fashion Nova is a fast-fashion retailer known for delivering the season’s most wanted styles to millions of people worldwide. It has been criticized for its lack of transparency and unethical labor practices.
"Avoiding fast fashion brands is a crucial step towards creating a more ethical and sustainable wardrobe"
Cider: Cider is a fast-fashion brand that quickly responds to new trends and releases new products at a bargain price. It has been criticized for its lack of transparency and sustainability initiatives.
Nasty Gal: Nasty Gal is a fast-fashion brand known for its trendy and affordably priced clothing. It has faced criticism for its poor environmental impact and labor conditions.
J.Crew: J.Crew is a fashion retailer that offers a wide variety of styles from Asia. While some of its items may fall under the fast-fashion category due to its low prices and quick turnover, it also offers high-quality pieces which are long-lasting.
YesStyle: YesStyle is an online retailer that offers a wide range of trendy clothing, accessories, and beauty products from Asia. While it is not a fast fashion brand in the traditional sense, some of its products may fall under the fast fashion category due to its low prices and quick turnover.
J.ING: J.ING is a fashion brand that produces spot-on trendy clothing that attracts the attention of fashion enthusiasts. While it manufactures certain latest eye-catching yet cheap clothes, you cannot consider it true fast fashion.
Jaded London: Jaded London is a British fashion house famous for its eclectic, vibrant streetwear designs. It produces trendy clothes in eye-catching, bold prints and contemporary streetwear aesthetics and designs.
Conclusion
In conclusion, avoiding fast fashion brands is a crucial step towards creating a more ethical and sustainable wardrobe. By choosing to avoid these brands, we can help change the fast fashion market and make a huge impact on the environment.
Remember, every purchase is a vote for the kind of world we want to live in. Choose wisely!